Hi, I'm Karelia (pronounced kuh reel yuh), and I enjoy designing useful products and services for people. I have a particular interest in all things health & fitness-related, personal finance & financial education, and making digital in government more user-friendly.

I am a hands-on interaction design lead, responsible for user research and user experience execution for a range of projects from conceptual product visions to detailed site redesigns. I'm currently working at Huge in Washington, D.C., where some of the clients I've worked with include The White House, The U.S. Department of Energy, NBC Universal, and Erie Insurance.


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Up Next
Reimagining how young Americans interact with the government.
Role: Product & Interaction design lead

Erie Insurance
Digital ecosystem strategy; redesigned the experience for both the public and logged-in user.
Role: Interaction design lead

America's Electric Cooperatives
Complete redesign and consolidation of a large national association's fragmented ecosystem into two digital properties—one for the general public, the other for members.
Role: Interaction design lead, Content strategy 

Sprout
A new online platform for kids to build character with Sprout's characters.
Role: Interaction design lead

Get Old
Building a community hub to help people fear less about getting old.
Role: Interaction design lead

Experience

Associate Experience Director |  Huge, Washington, DC

Experience Lead  |  Huge, Washington, DC

Senior Interaction Designer  |  Huge, Washington, DC

Interaction Designer  |  Huge, Brooklyn, NY

User Research Consultant  |  MISI Company, New York, NY

Education

Graduate Certificate, Design & Art Direction  |  Portfolio Center, Atlanta, GA

BFA, Visual Communication  |  University of Arizona, Tucson, AZ

BA, Communication  |  University of Arizona, Tucson, AZ

Et cetera

Recipient, DC FemTech Powerful Women Designers Award  |  DC FemTech, 2016

Panelist, A Day in the Life: User Experience Designer at Huge  |  General Assembly, 2015

Profile, Inside Design at Huge  |  Invision, 2015

Panelist, Personal Branding in the Creative Industry  |  Howard University, 2014