Hi, I’m Karelia. (pronounced kuh-reel-yuh)
I’m a self-directed jill-of-all-trades with an entrepreneurial spirit and a deep understanding of human-centered design. I know how to manage complex, ambiguous projects, and can lead a multi-disciplinary team through the product development process from start to finish. 

Over my 8+ years in digital, I have developed a diverse range of skills including user research, content strategy, and UX design. I was also a visual designer in a past life (but don’t tell anybody). My ability to view a product through these various contexts helps to ensure the delivery of a quality digital experience.

My interests
I have never been drawn to the big, “sexy” projects. I’ve always had a soft spot for the public sector—government, education—areas with which people have to interact, but have never really worked quite right on the digital front. 

I’m also a fangirl of Thaler and behavioral economics. His findings on how real people interact with money have always intrigued me. Who wouldn't appreciate a slight nudge to save more money or to make smarter decisions when borrowing?

Like most folks in this field, no matter what the project may be, I strive to leverage technology to the best of its ability in order to make people’s lives just a little bit better.


Select work samples

Up Next
Reimagining how young Americans interact with the government.
Role: Product Manager, User Experience Lead

Erie Insurance
Digital ecosystem strategy; redesigned the experience for both the public and logged-in user.
Role: User Experience Lead

America's Electric Cooperatives
Complete redesign and consolidation of a large national association's fragmented ecosystem into two digital properties—one for the general public, the other for members.
Role: User Experience Lead, Content strategy 

Sprout
A new online platform for kids to build character with Sprout's characters.
Role: User Experience Lead

Get Old
Building a community hub to help people fear less about getting old.
Role: User Experience Lead

Experience

Associate Experience Director & Product Management  |  Huge, Washington, DC

Experience Lead  |  Huge, Washington, DC

Senior Interaction Designer  |  Huge, Washington, DC

Interaction Designer  |  Huge, Brooklyn, NY

User Research Consultant  |  MISI Company, New York, NY

Education

Graduate Certificate, Design & Art Direction  |  Portfolio Center, Atlanta, GA

BFA, Visual Communication  |  University of Arizona, Tucson, AZ

BA, Communication  |  University of Arizona, Tucson, AZ

Et cetera

Recipient, DC FemTech Powerful Women Designers Award  |  DC FemTech, 2016

Panelist, A Day in the Life: User Experience Designer at Huge  |  General Assembly, 2015

Profile, Inside Design at Huge  |  Invision, 2015

Panelist, Personal Branding in the Creative Industry  |  Howard University, 2014