Reflecting the innovation and excitement of the industry-leading show online. 

Phase 1 Role: UX Lead, Content strategist
Phase 2 Role: Product Manager

Project goals

  • Make it an experience year-round, not just in January.
  • Overhaul the navigation to be user-focused instead of driven by the internal organization. 
  • Modernize the site's look and feel and reflect the excitement you get at the show.
  • Make the entire experience—especially the Schedule—mobile-friendly, something it definitely wasn't at the time.

Overhauling navigation

I went through site content, analytics, and looked to future plans for the show to develop topic categories which then became the basis for the new navigation.

Large - 02 Nav Topics_new v4.jpg

Responsive schedule